Everest industry news
Many buyers become 'emotionally attached' to properties
18 April 2008
Many buyers will plump for a property that isn't necessarily what they were looking for, because they've become "emotionally attached".This is according to the leading property website Rightmove, which recognises that attractive kitchens and fittings can often sway house hunters more than other conveniences.
Miles Shipman, the site's commercial director, reports that location tends to be the key factor in purchasing, but that many opt for a home because it "creates a good impression on them".
"The proximity to key locations, which might be school or workplace, tends to be the main drivers," he said.
"People will obviously look at the style of properties in that area, features and security. They'll also look for nice kitchens and bathrooms, whether they can afford it and start to trade one off against another."
House hunters may view properties with these key factors in mind, but "more character" or "a better finish" can often lead them to becoming "emotionally attached", the Rightmove expert concluded.
Sellers can create a good impression on prospective buyers by installing modern features, such as a new kitchen or double glazing.
