Craig Doyle set to launch Everest’s new charitable foundation
The face of Everest, Craig Doyle, will be launching the company's new charitable foundation later this month as part of his ongoing partnership with the UK's leading home improvement company.
The Everest Lewis Golden Foundation, which is being set up to help people achieve their ambitions, will be launched at the Tan Hill Inn in Yorkshire – the highest pub in Britain and the setting for one of the first adverts Craig shot for Everest back in 2007.
Craig says he has fond memories of his first visit to Tan Hill. "I was really impressed by the warm welcome the pub staff gave us, and the professionalism of the camera crew. Everything had to be perfect. We did have a lot of fun on the shoot as well. There was a real sense of camaraderie between the team, and some memorable moments, such as when the inn's pet sheep got a bit too close to the fire… the smell of singed wool lingered for ages!"
The Tan Hill Inn was also the setting for one of the company's first TV adverts back in the 1980s, starring Ted Moult. Ted used a white feather to demonstrate just how draught-proof the Everest installed windows were. When Ted retired from the adverts, Craig's natural charm, easy-going nature and popularity with viewers made him the perfect person to step in.
When he's not busy with work or enjoying family time with his wife and four children in County Wicklow, Craig can usually be found training for his next triathlon, playing rugby, or getting a few rounds in on the golf course.
Craig is now celebrating his tenth year with Everest, but if his early ambitions had won out, he would never have gone into presenting. He explains, "I originally stayed in Dublin to study sociology and history, but decided to change to broadcast journalism and move to London. It's lucky I did!"
Craig landed his first media job, with BBC Radio Suffolk, while he was still a student. TV beckoned, and Craig soon became a well-known presenter, with roles on programmes such as Disney Club, Tomorrow's World, Holiday and The Travel Show. He's a keen rugby and motor sports fan, and now presents coverage of the Rugby World Cup, Moto GP and the Isle of Man TT. And, of course, Craig regularly appears on TV as the face of Everest.
As well as helping to launch the Everest Lewis Golden Foundation, Craig will be seen promoting several of Everest's products on our TV screens this year, including the new keyless SmartLock. He'll also be speaking to Everest employees at the firm's annual sales conference in May.
Craig says, "I'm proud to have been the face of Everest for the last 10 years. It's a true British brand, with a great ethos and reputation."
Everest's Marketing Director, Martin Troughton, adds, "We look forward to launching the Everest Lewis Golden Foundation with Craig later this month, and working with him for many more years to come. He's a true professional and his friendly demeanour, sense of humour and down-to-earth nature really appeal to our customers."
Everest has been at the forefront of innovation in the home improvement industry for over 50 years, offering an impressive range of high quality windows and doors in uPVC, aluminium and timber, as well as conservatories, orangeries and other home improvement products. With factories in Wales and South-East England, each Everest window is custom made and fitted to the exact millimetre. Its products are continuously tested to the latest security standards as well as a number of bespoke tests demonstrating thermal efficiency, strength and more, ensuring that the homes of Everest customers are some of the warmest, safest and most secure in the country.
For further information, contact:
Jacqui Green at JGMPR
T: 07885 270349