Everest Adverts

A legacy built on unforgettable television moments

For generations, Everest has been a household name synonymous with quality windows and our iconic TV adverts have played a big part in that. From the windswept heights of the Tan Hill Inn to the bright lights of Blackpool Tower, Everest adverts have been part of British cultural history, showcasing our commitment to quality, innovation and the homes we help to improve.

You can revisit all our classic adverts on our Everest YouTube channel, where decades of heritage and craftsmanship come to life.

The first Everest ambassador: John Noakes

For one early advert in the 1970s, Everest used the Blue Peter presenter John Noakes, known for his daring stunts and down-to-earth northern charm.

The advert with John was the first to feature the wrecking balls to demonstrate the strength of the double glazed glass and was the perfect complement to his fearless spirit as he dodged the swinging balls.

Notably absent from the advert was his ever present companion Shep the dog. According to a clause in his contract, Shep was not allowed to be used in any advertising campaigns. Although John did go on to film dog food commercials with a dog called Skip!

The Tan Hill Inn

Everest then connected with Ted Moult, the much-loved farmer and broadcaster who was the face of the brand during the 1980s.

Our most memorable commercial was filmed at the Tan Hill Inn in North Yorkshire, Britain’s highest pub. 

In this 1978 advert, Ted demonstrated Everest’s legendary insulation by closing one of our windows against fierce winds and dropping a feather that floated down the edge of the window.

This was a simple but powerful moment, combined with the phrase “You only fit double glazing once, so fit the best.”

From this, the feather symbol became a feature for Everest and used across branding and marketing for many years. And the strapline ‘Fit the best, fit Everest’ is still used today.

Blackpool Tower

Everest went even bigger, taking our message to new heights with the Blackpool Tower advert. 

With genuine marketing flair and genius, Everest installed double glazed windows at the top of Blackpool Tower to showcase the weatherproof quality of the windows.

What really worked was the combination of the drama with a genuine demonstration of engineering confidence and performance under pressure.

At the time, other brands also used the appeal of dramatic stunts to capture attention and adverts of the day included a man glued to a board with wallpaper paste suspended below a helicopter.

The Falling House

The 1928 film Steamboat Bill, with Buster Keaton, inspired another dramatic advert for Everest with the falling house. 

In this unforgettable scene, the front facade of the house falls forward as Ted Moult stands in the doorway, echoing Buster’s iconic stunt.

The facade with old windows falls away to reveal the new Everest windows behind to represent upgrading old to new and another memorable advert for the history books.

A New Era of Everest Adverts: From atmospheric to playful characters

After the early flair for drama that made Everest famous, the brand entered a new phase, experimenting with atmospheric scenes and subtle messaging. At the time, the trend in advertising was for the cinematic and understated such as the Volkswagen little girl in New York advert.

Safe & Silent

This campaign focused on the benefits of Everest’s advanced glazing, security you can rely on, and quiet comfort you can feel immediately. Instead of action or humour, it leaned into mood and lifestyle, showing how Everest transforms everyday living by keeping homes peaceful and protected.

The View From Your Conservatory

A softer, more emotional advert, this campaign celebrated the beauty of natural light and the joy of connecting indoor comfort with outdoor views. Focusing on homeowners and family life, the advert highlighted how Everest conservatories create warm, year-round spaces filled with clarity, light and comfort.

Ronnie the Robot

In a more playful, modern turn, Everest introduced Ronnie the Robot, a character representing precision, innovation and future-ready engineering. This advert highlighted the technical quality behind Everest products in a way that felt accessible and fun for families.

Craig Doyle Everest Ambassador

The introduction of Craig Doyle was a continuation of TV personalities last seen with John Noakes and Ted Moult. 

Irish TV presenter Craig has most notably been the face of Tomorrow’s World, BBC Sport, and This Morning amongst many other programmes.

His personality has been a perfect fit for the Everest brand with his constant underlying humour and easy charm, he has a broad appeal. Craig has remained an ambassador for 20 years and always been a genuine pleasure to work with for the Everest team.

Craig’s adverts began with a revisit to the popular Tan Hill advert. His style always has warmth and humour and his adverts such as the Vikings and Cops showcase his personality perfectly.

The Craig era has moved through different advertising styles from the humorous to the informative and of course his classic phrase:

“You didn’t expect Everest to be doing that today, did you”

Craig has also produced some behind the scenes videos that demonstrate qualities of Everest windows such as the heat loss thermographic goggles, the piano and the unforgettable wrecking ball strength test. Or, as Craig likes to refer to them: Fifty Ways To Kill Craig Doyle.

David Domoney

Everest partnered with another This Morning regular when we introduced the TV gardener and Chartered Horticulturalist to produce a series of informative videos that complement home improvement as our gardening ambassador.

Again, David has a wonderful natural charm, although not featuring in our TV adverts, David’s informative videos have been highly popular on YouTube sharing helpful tips to improve your homes and gardens.