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Cookies Policy

Cookies Policy

At Everest, we use cookies to find out how visitors are using the site so we can make the experience as useful and relevant as possible for you and future visitors. These small bits of data inform us of how you used the site, the pages you visit and spent time on and those that you missed so we can improve them. We do not use them to collect personal information about you.


What is a cookie?

A cookie is a small text file placed on your computer, tablet or mobile phone, which enables a website to identify your computer as you view different pages. Cookies allow websites and applications to store visitors’ preferences, count the number of visitors, their time on the page, present relevant content, options or functions that are specific to them. To find out more you may like to read more on this external link http://www.whatarecookies.com/. This is an independent site and we are not responsible for the data contained we just provide it for useful background.


How you can manage your cookies

Upon your first visit to our website, you will be shown our cookie management platform. This allows you to:

- Give your consent for certain types of cookies, or reject them

- Find out information about the types of cookies that we use on our website

You can revisit the cookie management platform at any time to change your settings.

You can also remove cookies using your browser. Below are links to the popular browser settings to help you change as you wish.


You may be shown the cookie management platform again when you revisit, depending on the frequency of your visit, or if we make a change to our cookies which requires you to submit your preferences again.


How Everest use cookies

The following cookies are used on the Everest website, subject to your consent if it is required:

Cookie NamePurposeExpiryCategory
ASP.NET_SessionIdUsed to identify a user through their entire visit to the website.SessionStrictly necessary
ARRAffinitySet by websites that run on the Windows Azure cloud platform to distribute traffic to the website on several servers in order to optimise response times.SessionStrictly necessary
ARRAffinitySameSiteUsed to distribute traffic to the website on several servers in order to optimise response times.SessionStrictly necessary
Privacy_cookieUsed to store a user’s cookie acceptance for our website.1 yearStrictly necessary
EverestReferralCookieContains information about how you were referred to the site. This helps us provide you with more relevant information.29 daysMarketing
_gcl_auUsed by Google Analytics to understand user interaction with the website.3 monthsMarketing
smc_identityRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.PersistentMarketing
smc-fpRegisters a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads.PersistentMarketing
MUIDUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.1 yearMarketing
_uetsidThis cookie is used by Microsoft Bing to determine what ads should be shown that may be relevant to the end-user perusing the site.1 dayMarketing
test_cookieUsed by Google DoubleClick to check whether the user's browser supports cookies.1 dayMarketing
IDEUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.1 yearMarketing
ads/ga-audiencesUsed by Google AdWords to re-enable visitors to a website who are likely to convert to customers. This is based on user behaviour across web pages.SessionMarketing
pagead/1p-user-list/#Generated by Google pagead dynamic marketing to track events such as conversions or other meaningful user interactions.SessionMarketing
_uetsidUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.persistentMarketing
_uetsid_expContains the expiry-date for the cookie with the corresponding name.persistentMarketing
_uetvidThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.16 daysMarketing
_uedvid_expContains the expiry-date for the cookie with the corresponding name.persistentMarketing
_muuSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 yearMarketing
_muuSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing
_mstSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing
_miSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing
_mdispSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing
_magnetLastSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing
_magnet251Set by Magnetise Media Limited to show third party ads as an overlay on the site.28 daysMarketing
MgtestSet by Magnetise Media Limited to show third party ads as an overlay on the site.1 dayMarketing

cnx_visitor_livechat-everest2020

This is a functional cookie which allows you to make use of Online Chat functionality29 daysMarketing
smc_off_loadedNeeds investigation.PersistentMarketing
smc_identityRegisters user behaviour and navigation on the website, and any interaction with active campaigns. This is used for optimizing advertisement and for efficient retargeting.PersistentMarketing
smc-fpRegisters a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads.PersistentMarketing
tag4armcheckfire182Set by Tag4ARM to measure the performance of TV activity.SessionStatistics/Marketing
tags4arm/tag4arm.phpSet by Tag4ARM to measure the performance of TV activity.SessionStatistics/Marketing
_pk_id.#Used by Tag4ARM to store the visitor ID. This identifies whether a user has previously visited the website or not.1 yearStatistics
_pk_ses.#Used by Tag4ARM to store the session of the visitor. After every 30 minutes, if there is no visitor activity within 30 minutes, then visit will be considered as new after visitor action.1 dayStatistics
_gaUsed by Google Analytics to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.2 yearsStatistics
_gatUsed by Google Analytics to throttle request rate.1 dayStatistics
_gidUsed by Google Analytics to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.1 dayStatistics
_dc_gtm_UA-#This cookie is used by Google Tag Manager to support Google Analytics on the site. It helps us monitor the use and performance of our website.1 dayStatistics
CollectUsed to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.SessionStatistics
smc_credentialCollects data such as visitors' IP address, geographical location and website navigation - This information is used for internal optimization and statistics for the website's operator.PersistentStatistics