A Brand That Shaped Homes Across the UK
For decades, the Everest name has been synonymous with home improvements, earning a special place in the hearts of UK homeowners. From iconic TV campaigns featuring the beloved Ted Moult to pioneering innovations in glazing, the Everest brand became a symbol of quality, reliability, and style.
Our Origins: From Insulation to Innovation
The Everest story began in 1965 when Home Insulation Ltd started selling secondary glazing to post-war homes that lacked proper insulation. It was the perfect time for change with living standards on the rise, real wages had grown by 40% between 1960 and 1965, and home ownership was booming reaching nearly 50% by 1966. Yet many homes were still substandard, built during the post-war building boom or dating back to pre-war years.
To stand out in a growing market the company rebranded in the early 1970s as Everest, a name chosen to evoke strength, scale, and excellence.
The 1970s: A New Era of Home Design
Everest quickly became a leader in innovation, introducing aluminium double glazing and the revolutionary sliding patio door. This marked a cultural shift and the moving away from draughty, compartmentalized homes with open fires towards open-plan living, featuring a seamless connection between home and garden. This trend was about more than warmth; it was about lifestyle, fashion, and entertaining - a trend which has grown and remains as popular as ever with today's UK homeowner.
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The 1980s: A Household Name
The 70s and 80s were the brands' heyday and turned Everest into a household name. The company advertised avidly through the oil-driven recession of the 70s helping to firmly establish the brand as the leading double glazing company. In 1978 following an advert made with the Blue Peter presenter John Noakes, the brand recruited Ted Moult, a farmer turned TV personality who came to fame by coming second on a TV quiz show called Brain of Britain. He was perceived as the perfect frontman for the brand being down to earth, authoritative and lovable in his own inimitable way. It was at this time that the feather was introduced at the famous Tan Hill Inn (the highest pub in the UK) to showcase how effective our double glazed windows were at reducing draughts.
Innovation That Defined an Industry
In 1984, Everest launched uPVC windows, a material that transformed UK glazing. Lightweight, durable, and cost-effective, uPVC became the standard for modern homes. Today, it’s hard to find a UK street without Everest’s influence.
By the early 2000s, the market shifted from first-time installations of Upvc windows to replacing previously fitted Upvc. Everest continued to lead with quality as a key focus in order to meet improved insulation standards demanded by new Building regulations introduced in 2003 that included U-Values as a measure for energy efficiency.
Continuing the Legacy
After Ted Moult’s retirement in the late 80s, Everest sought a new face to carry forward its trusted image. Enter Craig Doyle in the early 2000s. His first advert paid homage to the original Tan Hill campaign, and since then, Craig has remained a proud ambassador, exploring Everest’s craftsmanship and reinforcing the brand’s commitment to excellence ever since.
Everest Today
While the ownership of the Everest brand has evolved over time, the brands heritage remains a powerful story of innovation and trust. Today, Everest continues to represent quality and style building on a legacy that has inspired homeowners for generations.
