Everest are proud to announce our new partnership with the League Managers Association (LMA) as the official sponsor of the LMA Performance of the Week Award.
This prestigious award, selected by a panel of legendary football figures including Sir Alex Ferguson and Martin O’Neill, celebrates the most outstanding team performance in English football each week. From the Premier League to the EFL, the award highlights the tactical brilliance, resilience, and spirit that define the beautiful game. For the first time there will be two awards each week for the best women’s and men’s performance, recognising the importance and contribution of the women’s teams in football.
“We are incredibly excited to align our brand with the LMA and this iconic award,” said Anthony Threlfall, Head of Marketing at Everest. “Football is more than a sport – it’s a shared passion that unites communities. This partnership allows us to celebrate excellence on the pitch while connecting with fans and clubs across the UK.”
As part of the sponsorship, Everest will be featured across:
- Weekly award announcements and media coverage
- Club communications and digital platforms
- Headline sponsor of annual LMA awards
This collaboration represents a significant opportunity for Everest to engage with millions of football fans and reinforce its commitment to performance, innovation, and community.
The first award under the new sponsorship will be presented on 15th August, with highlights being shared across social media, national TV & press and on the LMA website.
About the LMA
The League Managers Association is the collective voice of professional football managers in England. The LMA Performance of the Week Award is a long-standing tradition that celebrates managerial excellence and team achievement.